Hitchhikers Guide to the Arts
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Hitchhikers Guide to the Arts is a new pilot initiative to enhance engagement by a small number of ‘Test Drivers’ with the arts by offering the chance to Test drive more than one art form. This included theatre, cultural cinema, visual arts, opera and classical music and each event included a talk or guide for context and greater understanding and familiarity of the art form and venue.
This case study was written up as part of Audiences Europe Networks 2012 - 2014 Open All Areas programme. 
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