Who are we?
"We are established with a fundamental belief in the arts as essential to our identity, self-understanding and as a driving force for social development. Art and culture must be available to all so that we get a more open, tolerant and wiser society."
The establishment of the Norwegian audience development springs from an expressed need for cooperation between cultural operators across genres when it comes to the knowledge of the public and especially the need to reach new audiences.
Bergen municipality initiated the Norwegian audience development. The organization was formally established on 30 March 2009. Organization is an independent membership organization.
The creation is part of the municipality of Bergen targeted investment in culture. The background for this work lies partly in the dialogue established between politicians and artists already in the mid 90's, when artists in Bergen coalesce behind a common document called "Artists 'geometry'. Where artists presented a joint strategy for the municipality's cultural endeavor in the future. Here was one clear on the need for cooperation and coordination.
Experiences from the European Capital of Culture year in Bergen in 2000 also showed the value of gathering knowledge, resources and conduct joint efforts to reach out to the public.
Ingrid E. Handeland took over as CEO in October 2012.
Norwegian audience development is a national membership organization with its roots in Bergen.
Audiences Norway latest...
The Arts and Audiences conference series
Arts and Audiences is a Nordic conference series about audience development. It invites people working with the arts to join forces and investigate how new forms of collaboration and partnerships can lead to increased participation and engagement in the arts
The first conference was in Bergen in 2011, the second in Stockholm in 2012, and the third was held in Helsinki in august 2013. (see videos featured right)
The conference series invites artists, artistic directors, curators, producers, learning managers, communication managers, cultural architects and strategists to join forces and investigate how new forms of collaboration and new partnerships can lead to increased participation and engagement in the arts. READ MORE...
ENGAGING NEW AUDIENCES
A multitude of audience development projects from all the Nordic countries will be presented in panels moderated by Chris Torch, senior associate and founder of Intercult Sweden. Key note speakers like Jon Deak from the New York Philharmonics and Kathrine Winkelhorn from the University of Malmö will share their insight.
As the conference takes place during the Helsinki Festival, parts of the on-going artistic program will be included in the conference. In fact, we will be invaded by hundreds of second graders on their way to a participatory musical adventure where they explore the relationship between picture and sound.
Thursday 22 August 2014
Conference day One
Friday 23 August 2014
Conference Day TWO