Rotterdam Festivals and audience development
We assist Rotterdam’s cultural sector in increasing its audience reach by collecting and sharing knowledge about culture marketing, the audience and potential audience for cultural activities. We make use of collective audience research to find out more about cultural participation by the citizens of Rotterdam: who visits what, why and why not, where do they find information about cultural activities, how do they experience art and culture? The basis for all our market research activities is the Rotterdam target audience model, which divides the population of Rotterdam into eight different target groups.
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Retrospective final conference