"Audience Development in Serbia" - PDF
It came prefaced as follows...
The publication presents initiatives in Serbia about the development of audience, a very important and current guideline of the European cultural politics and the Creative Europe Programme. It maps out the projects in Serbia developing different audience groups in accordance with interests, lifestyles, gender, occupation, age or taste. It should be said that the presented projects were grouped under diverse categories, exactly with the goal of showing the diversity of audience groups, to show the possibility of a creative and open approach to audience development, i.e. to avoid the somewhat stereotypical and essentially limiting defining of target groups (e.g. the young, persons with disabilities, ethnic and other minorities).
Moreover, experiences and opinions of participants and the audience of the mapped projects, through answers to the questions about concepts and successfulness of realization of these projects, are presented, which is possibly where the greatest contribution of this publication is.